Sherrow, V (2006). 'Encyclopedia of Hair: A Cultural History'. London: Greenwood Publishing Group. p156-157.
During the later years of Victoria's reign hairstyling had become heavily influenced by the fashions coming in from France. Although classic elements such as the middle parting had remained popular it became far more fashionable for the hair to be styled into tightly curled fringes or pulled fully back away from the face.
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Hair was the most treasured of all beauty aspects during the Victorian period and therefore a woman was often judged upon the styling and upkeep of her hair. Due to this however there became an immense amount of pressure to keep hair pristine. As a result of the constant requirement for curl, straight hair was considered by many to be highly unattractive and strange, hair had become heavily damaged often being so dry that it would break away. In an attempt to prevent this the use of hair oil was introduced. Often these oils were made from vegetables or even a formula called 'bear grease'.
Another significant development between the period of 1860 onwards was that of hair colouring, Sherrow writes that the discovery of PPD (Paraphenylenediamine) that was used to dye materials and textiles and research into the development of coal based dyes lead inevitably to the development of hair colorants. The first of these was developed in France during the early 1900's by a chemist by the name of Eugene Schueller who developed and sold the hair colourant under the name "Aureole'. By 1910 the product had become successful and beta to become distributed under the new company the 'French Harmless Hair Company', later to become L'Oreal. Unfortunately due to the coal substance of this hair dye the only pigment available was that of a dark brown or black, therefore often the only method of covering grey was available to women of natural darker hair tones or those willing to completely alter their hair pigment. It was not until late 1917 that the concept of bleaching hair blonde became a fashionable concept marking the second step into hair maintenance.
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